Author(s)

Liying Ji

Corresponding Author

Liying Ji

Abstract

This is an economic globalization era, the era of rapid internet information development and modern civilization era in which the society is governed according to laws. Hence, each industry in the society should follow the three laws of era development, think how to stand in the social market rationally and legally and better serve consumers and objects. Cross-border electronic commerce is the emerging force for current social development. In the process of developing and expanding the strength, the protection of consumer rights and interests must be conducted well. In this paper, various legal problems in protection of consumer rights and interests are simply thought from the perspective of cross-border electronic commerce, and the protection countermeasures for rights and interests of cross-border electronic commerce consumers are proposed.

Keywords

Cross-Border Electronic Commerce, Consumer Rights and Interests, Legal Problem, Protection Countermeasure