Author(s)

Yan Yang

Corresponding Author

Yan Yang

Abstract

The development and wide application of mobile Internet technology has had an important impact on all walks of life in society. One of them is the real estate industry. Under the application of mobile internet technology, there have also been some changes in the real estate marketing model. How to combine the application of mobile Internet technology to explore a new marketing model has become a key concern of real estate practitioners, and further innovation in the real estate marketing model has also been highly valued. This paper starts with the problems of real estate marketing model under the background of mobile internet technology, and studies the measures of innovative real estate marketing model, and strives to provide more ideas for the active development of real estate marketing.

Keywords

Mobile Internet, Real Estate, Marketing Model, Innovation