Author(s)

Wang Qiyao

Corresponding Author

Wang Qiyao

Abstract

e-commerce is a tool that can effectively improve the competitiveness of the retail enterprises, which can make the enterprise's data information, process information and decision-making information, so as to improve the core competitiveness of the enterprise. Although the concept of e-commerce has entered China for many years, there are still problems in the development of e-commerce in China's retail industry. Most businesses cannot find a good mode of development. Some businesses use the e-commerce platform to expand the business layout. Trust crisis and so on all reflect that our retail industry still needs to calm down and think about Countermeasures in order to make good use of e-commerce to enhance competitiveness. Starting with the rapid development of electronic commerce, this paper analyzes the prospect of promoting the competitiveness of retail business with the positive impact of e-commerce and the existing problems in the process of using e-commerce to exploit the market in China's retail industry. Finally, it analyses the countermeasures to improve the competitiveness of China's retail industry by using electronic business affairs, and puts forward the construction of it for discussion.

Keywords

E-Commerce, Computer Sales, Business Analysis, Analysis