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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Research on the Reform of Advertising Design Teaching in New Media Era

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DOI: 10.25236/icemit.2018.298

Author(s)

Yi Chen

Corresponding Author

Yi Chen

Abstract

Advertising is an important way to convey business information. In the new media era, the communication mode of advertisement has changed a lot. In this context, traditional advertising design teaching has some defects, which affects the effect of advertising teaching. Therefore, advertising teaching should be combined with the development of the times for necessary reform. The teaching content should focus on improving the quality and skills of students under the condition of new media. The reform of advertising design teaching should highlight professional features. The reform of advertising design teaching should be helpful to improve the teaching effect.

Keywords

New Media, Advertising Design, Teaching Reform