Author(s)

Guibao Liu

Corresponding Author

Guibao Liu

Abstract

As a kind of behavior pattern, individual cognitive style should affect the media using, then will the media using affect individual cognitive style? Taking college students as the object, this paper investigated their habits of media using and the relationship between media using and individual cognitive style. The survey found that there is apparent association between cognitive style and media using. Some volunteers tried to use more types of media, and we found it difficult to change the individual cognitive style, but can affect the habits of individual media using, and improve the efficiency to solve a problem by using different media. This conclusion provides a psychological support for the using of multimedia in education and communication.

Keywords

Media Using, Individual Cognitive Style