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Web of Proceedings - Francis Academic Press

Analysis on the Construction of Soft Power of Local Colleges and Universities in Shaanxi Province

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DOI: 10.25236/icemit.2018.198

Author(s)

Jiaojiao Mo

Corresponding Author

Jiaojiao Mo

Abstract

This paper studies the construction of soft power in local colleges and universities in Shaanxi. The paper takes Shaanxi local colleges and universities as the research object, focuses on the status quo, problems and causes of soft power in local colleges and universities in Shaanxi, and comprehensively analyzes the corresponding countermeasures. On the basis of a brief introduction to the research background, significance and status quo, the paper puts forward two main directions to seek breakthroughs to clarify the soft power of colleges and universities, "soft power", "hard power", "cultural soft power" and other related concepts. The intrinsic logical relationship between the localization and the foreignization of the soft power construction of local colleges and universities in Shaanxi takes Shaanxi local colleges and universities as a research unit to explore the effective path of soft power construction in Shaanxi local colleges and universities.

Keywords

Spc, Control Charts, Process Capability