Strategies of Reading Promotion in the Construction of Library Alliance of Small and Medium Cities in Mobile Internet Era
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DOI: 10.25236/icemit.2018.124
Corresponding Author
Chai Rong
Abstract
With the development of the Internet, mobile Internet technology has been applied to various fields. Traditional reading methods can no longer meet the needs of modern people for reading and acquiring knowledge. The reading of small and medium-sized urban libraries must inevitably adapt to the development of the times, and advancing with the times is indispensable. It is necessary to fully realize that the use of mobile internet thinking is an opportunity to promote the rapid development of traditional library systematic reading. However, mobile reading also has many restrictive factors such as complex service market, drawbacks of the mobile Internet itself, and the need to improve the quality of librarians. Therefore, it is necessary to adopt appropriate strategies to overcome these drawbacks. Knowledge and information sharing can be valued in a form-based, content-centric way. The three-dimensional promotion strategy can be used to enhance the necessary differentiated competitiveness. Effective strategies are transmitted in a timely manner. The new reading mode of the library under the thinking of mobile Internet is established to promote library reading.
Keywords
Library Reading, Mobile Internet, Promotion Strategy