Author(s)

Feng Qu, Xiaoling Huang

Corresponding Author

Feng Qu

Abstract

Agricultural public brands have public attributes and it is necessary to establish different management mechanisms to adapt to effective management needs. The paper investigates the agricultural public brand "Powder Dry from Chakou in Minqing" by means of literature, field investigation and interview, and studies the problems in brand management based on the theory of lemon market, and constructs a system of agricultural public brand management mechanism to provide reference for the effective management of agricultural public brands.

Keywords

Agricultural Public Brand, Brand Dilemma, Lemon Market