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Web of Proceedings - Francis Academic Press

Research on Color Application in Children's Food Packaging Design

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DOI: 10.25236/icemit.2018.009

Author(s)

Chunfeng Lv

Corresponding Author

Chunfeng Lv

Abstract

Color is an important factor in the design of food packaging. Food packaging with appropriate colors will attract people's attention. At the same time, consumers will also be deeply impressed by the choice of goods in the supermarket, which in turn will promote their purchase behavior. With the maturity of research on color psychology, research on the use of color has also entered the field of food packaging. Children have a special preference for colors. Researching colors and using good colors is especially important for children's food packaging design. This paper expounds the important role of color in children's food packaging, and analyzes and concludes the thinking of color aesthetic features, color visual features, and taste characteristics in children's food packaging, and puts forward some specific feasible color suggestions.

Keywords

Children'S Food Packaging, Color Psychology, Color Characteristics, Packaging Design