Author(s)

Da Huang

Corresponding Author

Da Huang

Abstract

This study e.xplores the mode and path of integrated development between the esports industry and traditional sports industry. With the development of digital technology, the esports industry is rapidly rising, while the traditional sports industry still occupies an important position. The two complement each other in terms of culture, audience groups, and commercialization models, promoting cross-border cooperation and resource sharing. This article analyzes the current situation, integration models, and key factors of esports and traditional sports, proposes integration paths such as event cooperation, club co construction, and brand linkage, and explores the roles of technological empowerment, policy support, and socio-cultural factors in integration. Research has shown that the deep integration of esports and traditional sports industries can not only enhance market competitiveness, but also provide audiences with more diversified entertainment experiences. In the future, the combination of the two will tend towards closer cooperation, promoting industrial innovation and global development.

Keywords

Esports Industry; Traditional Sports Industry; Integrated Development; Commercial Model