Author(s)

Jiajia Deng

Corresponding Author

Jiajia Deng

Abstract

With the increasing awareness of cultural heritage protection and the continuous development of the tourism industry, how to drive the upgrading of cultural heritage tourism through innovation has become an important issue today. Artistic creativity, as a key driving force for the development of cultural and tourism industries, has unique advantages and potential. This article mainly explores how artistic creativity drives the upgrading of cultural heritage tourism industry, focusing on analyzing the connotation and characteristics of artistic creativity, the current situation and challenges of cultural heritage tourism, the application trend of artistic creativity in cultural heritage tourism, and the support of relevant policy environment for industry development. Research has found that artistic creativity can promote the diversified development of cultural heritage tourism by enhancing the innovation, interactivity, and immersion of tourism products and services. Specifically, artistic creativity drives innovation in cultural and creative products, enhances tourism experiences, achieves digital transformation of cultural heritage, and promotes local brand building. Meanwhile, the policy environment has played an important role in promoting the integration of artistic creativity and cultural heritage tourism. This article argues that the integration of artistic creativity and cultural heritage tourism can not only enhance the market competitiveness of tourist destinations, but also achieve effective dissemination and sustainable utilization of cultural heritage. Finally, this article proposes a path and strategy for upgrading the cultural heritage tourism industry under the promotion of artistic creativity, providing feasible suggestions for relevant policy makers and the industry.

Keywords

Artistic Creativity; Cultural Heritage; Upgrading of Tourism Industry; Cultural and Creative Products