Author(s)

Haiqi Zhu

Corresponding Author

Haiqi Zhu

Abstract

The rapid development of artificial intelligence technology has injected new vitality into the marketing strategies and customer relationship management of enterprises. Through deep learning, big data analysis, and natural language processing technologies of artificial intelligence, enterprises can more efficiently achieve customer insights, personalized recommendations, precise marketing campaigns, and customer lifecycle management. This article systematically elaborates on the application scenarios, advantages, and challenges of artificial intelligence in precision marketing and customer relationship management, and analyzes its value in improving customer satisfaction, optimizing resource allocation, and enhancing brand loyalty through practical cases. It provides theoretical and practical guidance for enterprises to achieve intelligent marketing in the fiercely competitive market environment in the future.

Keywords

Artificial Intelligence; Precision Marketing; Customer Relationship Management; Personalized Recommendation; Big Data Analysis