Author(s)

Xin He

Corresponding Author

Xin He

Abstract

In the context of increasingly fierce market competition, enterprises' strategic management is moving towards a stage of high-quality development. As a guiding ideology, The Art of War's strategic wisdom has important guiding significance for enterprise management. We aim to examine the application of The Art of War in strategic business management, especially for competitive marketing, and provide strategic management proposals that better meet the real needs of enterprises. First, this paper analyzes the integration process of The Art of War and the strategic management of the enterprise. It constructs the theoretical analysis framework of strategic management of enterprise based on The Art of War. This framework explains the operation mechanism of The Art of War and the strategic management of enterprise and discusses how enterprises can achieve high-quality development. In addition, this paper proposes a set of competitive marketing strategies that meet the expected standards, aiming to enhance the competitiveness of enterprises and meet their long-term development needs. This paper argues that integrating the practice of The Art of War with strategic business management can contribute to the high-quality development of enterprises and optimize competitive marketing strategies to meet the needs of enterprises' long-term development.

Keywords

The Art of War; Strategic Management of Enterprise; Competitive Marketing Strategy; High-Quality Development