Author(s)

Xinwei He

Corresponding Author

Xinwei He

Abstract

Negative emotions can lead employees to express themselves irrationally in their consumption behavior, which may destabilize the consumer market and pose serious challenges to creating a healthy and orderly consumption environment. This paper takes employees' negative emotions and irrational expressions in consumer behavior as the research object thoroughly examines employees' performance and characteristics and provides an in-depth analysis of employees' emotional expressions and the causes of negative emotions that affect consumer behavior. In addition, we propose four strategies to reduce the impact of employees' negative emotions, including strengthening psychological counseling, optimizing the consumption environment, improving the quality of services, and strengthening market supervision to promote the rational and healthy development of the consumer market.

Keywords

Employees' Negative Emotions; Consumption Behavior; Irrational Expression; Market Supervision; Mental Health