Author(s)

Zhen Fang

Corresponding Author

Zhen Fang

Abstract

With the rapid development of information technology, the ability of data collection, processing and analysis has become the key element of enterprise competition. As a typical asset-oriented industry, real estate enterprises face many challenges in human resources (HR) management, including efficient recruitment, scientific evaluation of performance and reasonable allocation of HR, etc. Firstly, this paper analyzes the influence of big data era on HR management of real estate enterprises. Then, this paper discusses the application of big data in cost control of real estate enterprises in detail. Through big data analysis, enterprises can more accurately predict project costs, optimize supply chain management, reduce procurement costs and improve operational efficiency. The article also discusses the application of big data in HR optimization and deployment of real estate enterprises. Through big data analysis, enterprises can more accurately predict talent demand and achieve accurate recruitment; Scientifically evaluate employee performance and provide personalized training programs; Formulate targeted incentive and retention strategies to improve employee satisfaction and loyalty. Finally, the empirical research part of this paper takes a well-known real estate enterprise in China as an example, and analyzes the changes in cost control and HR optimization of enterprises before and after the application of big data through quantitative and qualitative methods. The results show that the application of big data technology has significantly improved the operational efficiency and cost control effect of enterprises, and provided strong support for real estate enterprises to cope with market competition. The research in this paper provides useful reference and enlightenment for HR management of real estate enterprises in the era of big data.

Keywords

Big Data; Human Resource Management; Real Estate Enterprises