Author(s)

Hongxia Jin, Youmei Gao

Corresponding Author

Youmei Gao

Abstract

In the process of modernization, many intangible cultural heritage (ICH) projects are facing the crisis of inheritance, and their communication modes are in urgent need of innovation. This article aims to explore the innovative strategies of ICH communication from the perspective of rural revitalization, so as to promote the sustainable development of rural culture. By analyzing the internal relationship between ICH and rural revitalization, this article reveals the limitations of traditional communication mode, and puts forward an innovative path based on modern communication technology, cultural narrative theory and multi-agent coordination mechanism. The research points out that the application of digital technology provides new possibilities for ICH communication, while cultural narration can enhance the emotional resonance and appeal of communication. On this basis, this article further puts forward specific implementation paths such as policy guidance, education system integration, market-oriented operation and assessment system construction. The research shows that the innovation of ICH communication needs not only technical empowerment, but also the balance between cultural authenticity and modern adaptability. Through systematic theoretical framework and practical strategies, ICH can renew its vitality in rural revitalization and inject impetus into the overall revitalization of rural economy, society and culture.

Keywords

Intangible Cultural Heritage; Rural Revitalization; Cultural Communication; Innovative Strategies; Cultural Identity