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Case Study on Qantas of ITS Strategic Management: The High Flyer of the Airline Industry

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DOI: 10.25236/busem.2018.030

Author(s)

Wang Xian

Corresponding Author

Wang Xian

Abstract

This paper sets out to apply a series of strategic frameworks or models to analyze the oldest airline in the English-speaking World-Qantas and the whole airline industry in Australia. Through the case study of the Qantas, the necessity and importance of properly implementing strategy according to constantly changing environment. The information and statistics of this paper cited from related books and websites are listed in the references.

Keywords

Qantas of ITS, Strategy, Strategic management.