Author(s)

Fang Ge

Corresponding Author

Fang Ge

Abstract

In the context of global informatization development, the influence of marketing theory on public management policies is becoming increasingly significant. With diversified thinking and methods, marketing provides a new perspective for the development of public management work. This article focuses on the application of marketing concepts and strategies in the field of public management policies, hoping to provide theoretical support for practical exploration in related fields.

Keywords

Marketing, Public management, Policy