Author(s)

Weiping Wang

Corresponding Author

Weiping Wang

Abstract

This article aims to investigate innovative teaching strategies for the e-business theory and practice course, grounded in the Outcome-Based Education (OBE) framework. Our goal is to enhance the quality of education and nurture e-business professionals who align with contemporary societal demands. We initiate by examining the current landscape of e-business education, identifying challenges such as a mismatch between coursework and industry requirements, outdated teaching practices, and inadequate practical training. To address these challenges, we propose an OBE-inspired teaching reform. This entails clarifying reform objectives, revitalizing course content, modernizing teaching methodologies, and reimagining the teaching evaluation system. As we embark on this reform journey, we underscore the significance of a structured implementation process, faculty development, the integration of diverse educational resources, and a streamlined teaching management system. To assess the impact of these reforms, we introduce a multifaceted evaluation approach that combines various assessment methods. Through empirical analysis, we validate the efficacy of our teaching reforms. This study offers valuable insights and a practical roadmap for advancing educational reforms in higher education, elevating the caliber of professional training, and fostering the sustained growth of the e-business sector.

Keywords

OBE concept; Universities; E-business; Practice course teaching