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Application of Data Mining Technology in Network Marketing

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DOI: 10.25236/iceeecs.2018.097

Author(s)

Li Kaimin

Corresponding Author

Li Kaimin

Abstract

Nowadays, science and technology in the unceasing progress, enterprises in the process of the development, and various technology applied to marketing and to the development of enterprises have brought some benefits. Although information technology brings some benefits to enterprise management, it will also bring some problems to the development of enterprise. The accumulation of a large amount of data, is the main problem for the enterprises to face, coupled with the more expensive money and effort on data processing from enterprises every year, which has a negative impact on the development of enterprises. The application of data mining technology in network marketing can help enterprises solve these problems effectively, which can not only integrate the data more comprehensively, but also extract more effective information for enterprises. This paper is a detailed description of the specific application of data mining technology in network marketing.

Keywords

Network marketing, digital mining, market management.