Author(s)

Cheng Zong

Corresponding Author

Cheng Zong

Abstract

Urban brand building helps to promote the dissemination of urban culture and enhance the impact of urban communication. This article analyzes the shortcomings of the construction of the urban brand image system in our province, proposes a framework for the construction of the urban brand image system based on the shortcomings, and proposes countermeasures and prospects for the construction of the urban brand system, providing support for the construction of the urban brand image system in Liaoning province. At the research level, it not only meets the needs of urban brand building, but also injects new vitality into the development of Liaoning's cities, helps to enhance the city's cultural image, promote cultural dissemination, and bring broader and far-reaching development prospects for the influence of Liaoning's cities.

Keywords

urban brand building, city's cultural image, the development of Liaoning province