Author(s)

Bing Xue

Corresponding Author

Bing Xue

Abstract

With the rapid development of digital economy, e-commerce teaching is facing many difficulties and challenges. The traditional education model can't keep up with the development trend of the industry, and the curriculum is out of touch with the actual market demand, which leads to the lack of students' ability after graduation. This paper aims to analyze these problems and put forward corresponding solutions. First of all, under the new era, technological innovation has brought pressure, and the traditional cultural education model has been evaluated. Secondly, it emphasizes the specific measures that need to be taken to optimize the teaching of e-commerce in universities: updating the course content, strengthening the construction of teachers, strengthening the practice stage and establishing an effective feedback mechanism. In order to solve these problems, we can introduce the latest case studies and frontier science and technology applications in updating the course content; In the construction of teaching staff, it is necessary to equip with practical experience and theoretical basis, and pay attention to industrial dynamic personnel as faculty members; At the same time, the practice link is strengthened by providing internship opportunities, building simulation platforms and carrying out cooperative projects. In addition, it is necessary to establish and improve the student evaluation and feedback mechanism to continuously improve the teaching quality. This will help to cultivate outstanding talents who adapt to the rapid development of the digital economy and prepare for their employment and career development in the field of e-commerce.

Keywords

New Era; Difficulties; Solutions; E-commerce Teaching