Author(s)

Min Lin

Corresponding Author

Min Lin

Abstract

This paper deeply studies the challenges and strategies of enterprise financial security management and risk control under the new economic situation. With the rapid development of science and technology and the deepening of globalization, corporate finance is facing unprecedented complexity and variability. First of all, the article discusses the impact of digital transformation on enterprises, emphasizes the financial management opportunities provided by scientific and technological innovation for enterprises, but also reveals new challenges in information security, financial innovation and operational risks. Secondly, by analyzing the trend of globalization, the article emphasizes the influence of market fluctuation and uncertainty on enterprise finance, and puts forward the necessity of flexible financial management strategy. Subsequently, this paper expounds in detail the key elements of establishing a comprehensive risk management plan, including internal control, scientific and technological integration and social responsibility. Finally, by emphasizing the importance of talent training and organizational culture, the article points out the key role of building a financial security culture. Generally speaking, this paper provides comprehensive and practical guidance for enterprises to effectively deal with financial security challenges in the new economic era, aiming at providing powerful reference for enterprise managers and decision makers to ensure their sustainable success in the fierce market competition.

Keywords

new economic situation; Financial security management; risk control