Author(s)

Chen Guan, Jiayi Huang, Hui Lin, Lu Hu

Corresponding Author

Lu Hu

Abstract

Confucian business culture is a business culture deeply influenced by Confucianism, which has a positive impact on economic development and social progress. Nowadays, with the globalization of the world economy, Confucian business culture provides good inspiration for the business operation of Confucian businessmen with its unique values. Nowadays, with the prevalence of e-commerce, Confucian business culture is becoming more and more widely disseminated to the outside world, and at the same time facing new challenges. In the era of new media, the foreign communication of Confucian business culture should conform to the development of the times, promote digitalization, find the value identity of business culture symbols, optimize the foreign translation and communication strategy of Confucian business culture, develop a broader overseas audience market for Confucian business culture, and promote the overseas dissemination of excellent Chinese traditional culture.

Keywords

Confucian business culture, global communication, innovation, digitalization