Author(s)

Yiran Li

Corresponding Author

Yiran Li

Abstract

In the new situation, countries such as the United States, Japan, and South Korea have taken film and television culture as an important means to enhance their national cultural soft power, fully utilizing modern internet, various new media, and other means to widely spread their own cultural concepts. They are using cultural soft power to conquer audiences worldwide, including Chinese audiences. This article analyzes and studies the impact of film and television cultural communication on cultural soft power in the internet era, hoping to provide new ideas for deepening the beneficial impact of China’s film and television culture on cultural soft power.

Keywords

The internet era, Film and television cultural communication, Cultural soft power