A Comparison of Visual Rhetorical Strategies Based on Regulatory Focus Theory
—Take the Documentary Hello AI and More Human Than Human for Examples
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DOI: 10.25236/ieesasm.2023.001
Corresponding Author
Hongfeng Fang
Abstract
Based on the theory of regulatory focus, this paper discusses how to express the two perspectives of promotion and prevention. This article analyzes the visual rhetoric strategies in two documentary films about artificial intelligence (AI), China's Hello AI and the United States' More Human Than Human. It explores how these strategies-such as montage and long shot, spectacle and reality, film language and lens aesthetics, gesture and movement-express the ideas of promotion and prevention through creation, organization, and representation.
Keywords
regulatory focus theory, visual rhetoric, promotion and prevention, montage and long shot, spectacle and authenticity
