Author(s)

Jing Bian

Corresponding Author

Jing Bian

Abstract

As an important part of China's manufacturing industry, the garment industry has a pivotal position in the national economy. However, the current macro situation is not optimistic, with the downward economic growth rate, coupled with the impact of the new crown epidemic at the end of 2019, which has intensified the competition between enterprises, resulting in low operating profits, lack of supply chain management, and a decline in the level of sales in the l market. With this as the background, l companies are beginning to find that the asset-light operation mode is very suitable for the current market environment. This paper takes Peacebird as the case study enterprise of light asset operation mode, analyzes the operation status and performance of its light asset operation mode, finds the advantages and shortcomings of the enterprise's light asset operation, and finally puts forward the improvement suggestions for the shortcomings.

Keywords

asset-light operation model, industry, operational performance