Author(s)

Li Zhilan, Wang Jiaqing

Corresponding Author

Wang Jiaqing

Abstract

China has a long history and rich culture. Through long-term production and life practices, people of all ethnic groups have created a dazzling intangible cultural heritage that has been passed down from generation to generation through their wisdom. These intangible cultural heritage are the bonds that maintain national unity and the concentrated embodiment of national spirit. Innovating the dissemination path of intangible cultural heritage is a necessity for the inheritance of intangible cultural heritage and also a necessary requirement for sustainable development of human society. Based on this, this article takes Jingchu intangible cultural heritage products as an example to explore the overseas promotion path of China’s intangible cultural heritage products, in order to provide a new perspective for the inheritance and overseas dissemination of intangible cultural heritage in modern society, and provide strong assistance for the protection of intangible cultural heritage.

Keywords

Jingchu intangible cultural heritage products, Overseas promotion, Promotion path