Author(s)

Wang Lan

Corresponding Author

Wang Lan

Abstract

With the rapid development of modern network technology, the development of traditional Chinese language and literature in China has also provided an advanced media communication platform. However, the emergence of network language generalization under the influence of the new media era has also caused a certain impact on Chinese language and literature. Although the current network language has had a positive impact on people’s learning, work, and life, Chinese language and literature as traditional culture, the impact of network language on the development of traditional culture in China has both advantages and disadvantages. In order to better inherit and develop Chinese language and literature, it is also necessary to clarify the impact of network language on the development of Chinese language and literature from the perspective of new media. Based on the characteristics of network language in the new era and the impact of network language on the development of Chinese language and literature from the perspective of new media, this paper proposes corresponding strategies to provide guidance for the development of Chinese language and literature under the impact of network language in new media.

Keywords

New media; Network language; Chinese language and literature; Influence