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Web of Proceedings - Francis Academic Press
Web of Proceedings - Francis Academic Press

Influencing Factors and Promotion Strategies of Communication Ability of College Students in the West China

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DOI: 10.25236/ssah.2018.222

Author(s)

Xiyu Liu, Jinbin Hao

Corresponding Author

Xiyu Liu

Abstract

With the increasing emphasis on the communication ability in contemporary talent competition, cultivation of the college students' communication ability also attracts the attention of colleges and universities. Taking college students as the research objects, this paper discusses and analyses the present communication ability status of the undergraduates in West China through questionnaires and quantitative statistical analysis. It is found that students generally lack sufficient and flexible communication ability. Hence, some strategies to promote communication ability in them are formulated.

Keywords

Undergraduate, Communication Ability, Factor Analysis.