Author(s)

Zhou Ziqin

Corresponding Author

Zhou Ziqin

Abstract

Packaging plays an important role in product sales. Packaging design is a creative thought process. This paper makes an in-depth research and analysis on the application of graphic creativity and expression techniques in modern packaging design. Through innovative research on graphics and techniques, the original concept of packaging design is adjusted, in order to achieve the purpose of better conveying visual information in modern packaging, inject new life into packaging design.

Keywords

Brand design, Packaging Design cogitation, Performance techniques