Author(s)

Jingjing Jiang

Corresponding Author

Jingjing Jiang

Abstract

As a representative symbol of tourist destination, tourism brand can effectively attract tourists and form lasting tourism competitiveness. The brand design of rural tourism should follow the principle of regional differences and highlight local characteristics; Using the principle of resource elements to give full play to resource advantages; Implement the principle of sustainability and promote rural green development. By analyzing the design principles of rural tourism brand image, this paper expounds the main elements of rural tourism brand image design, and explores the application strategies of rural tourism brand image design, so as to promote the balance between brand style and visual image, excavate systematic application elements, and enhance the three-dimensional characteristics of brand image.

Keywords

Regional cultural elements, Rural tourism, Brand image design