Author(s)

Guochao Zang

Corresponding Author

Guochao Zang

Abstract

As an important part of tourism, souvenirs undertake the important task of spreading and publicizing regional culture. On this basis, this paper makes a brief introduction to the background of cultural and creative design development of regional souvenirs, and puts forward relevant designing and development strategies to bring some enlightenment to relevant professionals.

Keywords

Regionalism, souvenirs, cultural and creative design.