Author(s)

Hong Zhou

Corresponding Author

Hong Zhou

Abstract

The continuous innovation and change of Internet technologies has promoted the vigorous development of various types of self-media, intensified the competition and challenges of news dissemination, formed a trend of media integration and dissemination, and brought unprecedented challenges to the news system, business concepts, and news production methods. Media convergence has resulted in news integration. While it makes information integration and dissemination efficient and fast, media convergence also resulted in media convergence, information convergence, and the proliferation of false news and false information, which in some way indicates the lack of new types of talent in mass communication. In this context, there is an urgent need to change the traditional talent training mode and train journalism and communication talents who meet the needs of the times. This article will discuss the direction and path of journalism and communication education development under the background of media integration based on the needs of the times.

Keywords

Medium convergence, practice-based, resource integration