Author(s)

Siyu Zhou

Corresponding Author

Siyu Zhou

Abstract

Since 1922, Disney Group has a history of nearly 100 years, in a century. Disney Group has developed from a small studio to a world-famous simultaneous media group. Over the past century, Disney Group has built an industrial chain with great commercial value in the process of development, enhanced its innovation ability and tide over difficulties again and again. This paper intends to analyze the valuation of Disney Group from its development process and main sections, so as to provide reference for local theme parks in China.

Keywords

Disney Group, Industrial value, Commercial value, Valuation