Author(s)

Xi Heng, Fangchao Lei

Corresponding Author

Xi Heng

Abstract

The digital era forces management reform, which requires Business Administration major to carry out digital transformation. In talent training, we should pay attention to the integration of digital ability and traditional management ability, such as the improvement of business practice, data thinking and innovation ability. Through the construction of “management plus digital” talent competency model, it determines the training objectives of Business Administration in the digital era. It highlights the professional abilities of digital management, business operation, business data analysis, etc. To ensure the smooth realization of talent training objectives, we must optimize curriculum system , upgrade practice teaching, promote students' learning experience, and guarantee the quality of talent training.

Keywords

Digital economy era, Business administration, Talent training mode