Author(s)

Wu Jing

Corresponding Author

Wu Jing

Abstract

Nowadays microblog has gradually become an important way of network information dissemination, and opinion leaders play an important role in guiding the microblog dissemination of emergencies. Taking opinion leaders of microblog as the research object, this paper uses regression analysis to study the influence of opinion leaders and event relevance on microblog dissemination of emergencies. According to the research results, measures are put forward to promote the spread of emergencies in a benign direction.

Keywords

Emergencies, Opinion leaders, Multiple linear regression, Microblog