Author(s)

Shuang Wang

Corresponding Author

Shuang Wang

Abstract

As the main form of social public cultural consumption, mass cultural products are taking an increasingly large proportion in social life. Under the joint action of media technology, policies and regulations, media situation, “people” and other factors, the values contained in mass cultural products can be widely disseminated, and gradually become the value cognition recognized by individuals, groups, society and nations. With the development of media technology and the increase of users' participation in information communication, mass cultural products and their values show obvious features of users’ deconstruction in their production, promotion and consumption.

Keywords

The values of mass cultural products, Users' participation, Social situation, The reconstruction of values