Author(s)

Ke Xu

Corresponding Author

Ke Xu

Abstract

In order to overcome the limitations of the marketing model of the traditional tobacco and alcohol retail industry in the big data era, this paper proposes a novel consumer database marketing system for the tobacco and alcohol retail industry. The system fully combines high and new technologies such as big data technology, Internet technology and cloud computing technology, and discusses the transformation direction and marketing mode of the current tobacco and alcohol retail industry from multiple dimensions. The results show that the system can indeed break through the limitations of the traditional marketing model of tobacco and alcohol retail industry, so that the industry can obtain more economic benefits and greater market share.

Keywords

Tobacco and alcohol industry, Retail industry, Consumer, Database Marketing system