Author(s)

Tiantian Zuo

Corresponding Author

Tiantian Zuo

Abstract

Today, with the fast expand of information technology, the integration of various media has become the general trend and inevitable, which gradually affects all aspects of people's lives. For the sake of occupy a place in the fierce market competition, conventional media must correspondence and cooperate with new media in various ways and channels, which bring about various media learning from each other's strong points and taking the road of comprehensive. Therefore, this paper will briefly explain the specific concept of media convergence, and analyze its characteristics in the process of news dissemination, so as to put forward the trend and development path of news dissemination under this background.

Keywords

Media convergence, News dissemination, Characteristics, Trend