Author(s)

Qing Wu, Xiaochao Sun

Corresponding Author

Qing Wu

Abstract

A systematic approach to the successful international conference logo based on local culture design is summarized. This article interprets logos containing the spirit of Chinese culture by the analysis of several logos of important international conferences recently held in China. Furthermore, people pursue local cultural origins of logo design. Meanwhile, we explore ways to incorporate indigenous culture and foreign culture and organically combine the traditional art and modern art in order to find out innovation expression methods of the logo design. The logo design of the international conference is complementary to the local culture, and the local culture is enriched and developed with the help of the conference logo.

Keywords

International Conference, Logo Design, Local Culture, Interpretation.