Author(s)

Xiaoyu Liu, Yuxiang Liu

Corresponding Author

Xiaoyu Liu

Abstract

Looking at the design creativity of cultural creative products at the present stage, in the application of symbols of traditional cultural elements, more emphasis is placed on the form of “seeking common ground”, so that it can be easily understood. At present, in most urban cultural and creative parks in China, the construction effect of cultural and creative parks is almost the same, which does not form its unique characteristics and does not reflect individual differences. In order to better build the environmental attraction and characteristic advantages of the cultural and creative park and enrich the cultural interest of the environmental construction of the cultural and creative park, all kinds of symbols bearing the regional cultural connotation should play the role of cultural identification in the environmental construction of the cultural and creative park, and be ingeniously integrated into the environmental space through targeted excavation, arrangement and innovative design. Based on the perspective of user experience, this paper analyzes and studies regional cultural and creative brand products and brand symbol design of regional cultural and creative products, providing reference for enterprises to strengthen brand symbol design of regional cultural and creative products.

Keywords

Regional, Cultural and creative products, Brand symbol