Author(s)

Dongbo Wang, Wenjuan Lu

Corresponding Author

Dongbo Wang

Abstract

To clarify the utility of colleges and universities to help the development of sports industry, and to evaluate the degree of utility in promoting the sports industry in colleges and universities, is an effective way to further promote the development of sports industry in colleges and universities. Combining expert consultation to construct university function evaluation index in sports industry development, analytic hierarchy process (AHP) is used to assign weights to each index, and fuzzy comprehensive evaluation method is used to evaluate the function of university in the development of sports industry. The main conclusions are as follows: This method can solve the problem of weight distribution, which can help to find out the leading factors in promoting the development of sports industry; Through the empirical analysis, it is helpful to solve the ambiguity and uncertainty of the evaluation process, and realize the objective evaluation of the university to promote the development of the sports industry

Keywords

Universities and colleges, sports industry, fuzzy comprehensive evaluation, utility evaluation.