Author(s)

Cheng An

Corresponding Author

Cheng An

Abstract

China is making its tourism management and innovation in line with international standards, especially in ecolabel. To gain ecolabel certification has many advantages for tourism organizations. This article examines the “Green Globe” in the context of China by a descriptive form. Firstly, this article aims to obtain an understanding of ecotourism, ecolabels, and acquire detailed knowledge about Green Globe significant to the tourism industry. By conducting a SWOT analysis of Green Globe in China context, the advantages and disadvantages are concluded in the end. This study is analytic and hence discusses the theoretical aspects of the concepts mentioned in work. The article uses information sources of the website of Green Globe and secondary data from journals and books. Based on available information, SWOT analysis of Green Globe in China is evaluated with detailed findings.

Keywords

Swot; Green globe