Author(s)

Huiping Mu, Shao Zhou

Corresponding Author

Huiping Mu

Abstract

With China’s economic strength developing and people’s living standard improving, people’s demand is increasing not only for agricultural products but also for product quality. Henan province is a major agricultural province and it’s worthy of the title "China granary", There are large quantities of fresh agricultural products transported to the country and even around the world each year, but due to conventional mode of transportation, higher damage rate of agricultural products exists. According to the data, the province’s annual consumption of perishable food is more than 77 million and 400 thousand tons, whose attrition rate in the process of transport can be imagined. In recent years, with the emergence and development of e-commerce industry, a number of electricity supplier enterprises begin to involve fresh agricultural cold chain logistics field, providing convenience for consumers and producers. Based on the actual situation of Henan Province, this paper studies the development of cold chain logistics of agricultural products e-commerce and puts forward the corresponding counter measures.

Keywords

E-commerce, Cold chain logistics, Agricultural products, China, B2C.