Author(s)

Danni Jia

Corresponding Author

Danni Jia

Abstract

Different wavelengths of light projected into human eyes will form different colors, so people have a strong perception of colors. Although the color itself exists objectively and does not contain emotional factors, people will produce corresponding psychological effects after receiving various colors, so that the mood will have different changes according to the projection of colors. This psychological change is sometimes people’s Self-reaction is sometimes the association caused by color. Therefore, the rational application of color in food packaging design can give full play to the psychological function of color, which can not only fully display the attributes of food, but also stimulate consumers' desire to consume and guide Its consumer behavior. The article mainly discusses the application of color in food packaging design.

Keywords

Food packaging, Packaging design, Color application