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Research on Digital Transformation Strategy of International Trade Enterprise Customer Service in Digital Economy Era

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DOI: 10.25236/ecemis.2021.029

Author(s)

Zhijian Wang

Corresponding Author

Zhijian Wang

Abstract

In the digital economy era, with the application of 5G, Internet of Things, big data, cloud computing, blockchain and other technologies, international trade is also included.International trade enterprises from the original simple emphasis on products as the center, development to the product itself and product services, customer service has become the lifeline of international trade enterprises.The era of digital economy calls for the transformation of digital services for customers and reshaps a new system of digital services for international trade enterprises.The digital services of international trade enterprises are featured by on-line, platform-based, intelligent and transparent.This article from the digital economy technology to the international trade enterprise started talking about the influence of international trade, and then analyzed the influence of the digital economy to international trade, international trade and international trade in the era of digital economy enterprise faces a series of problems, finally aimed at these problems put forward the corresponding transformation strategy, help international trade enterprises to better cope with the challenges of the digital economy era.

Keywords

The digital economy, International trade, International trade enterprise customer service, Artificial intelligence, Intelligence service