Author(s)

Chengchao Xie, Jun Shen

Corresponding Author

Chengchao Xie

Abstract

Applying literature review, field research, interviews and other research methods, taking Dujiangyan WCH&WNH marathon and world sports and dance events as empirical research objectives, this paper believes that the WCH&WNH marathon and world sports and dance events have much influence on the host tourism, analyzes the integrative development of sports events and local tourism and its influence on local tourism from different dimensions and perspectives, and proposes corresponding development strategies to promote their integrative development.

Keywords

Marathon, sports events, sports dance, tourism