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Web of Proceedings - Francis Academic Press

Study on the Dissemination of Red Tourism Culture in Jiangxi under the Internet + Environment

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DOI: 10.25236/ICHCAD.2020.021

Author(s)

Huang Li

Corresponding Author

Huang Li

Abstract

Jiangxi red tourism culture as our country's unique culture type, have very important significance as a result, the spread of red tourism culture as the research content, this paper analyses the spread of red tourism culture under the age of the Internet status quo, found that network communication effect to strengthen network channel transmission lack brand channel transmission content lack of depth, and around the rich red tourism culture marketing mode innovation of red tourism publicity channels to strengthen the red tourism culture of mining research, and improve the service system in four aspects of red tourism culture, considering Internet + is put forward The communication strategy of jiangxi red tourism culture under the environment is for reference only.

Keywords

Internet environment; Red tourism; Cultural transmission