Author(s)

LI Lijuan

Corresponding Author

LI Lijuan

Abstract

New media is a new carrier and a new way of local culture communication and innovative development. China's folk culture is rich in local culture, which should be carried forward with the help of new media, so as to stimulate the sense of national identity and enhance national cohesion, promote cultural inheritance and sustainable innovative development. The countryside gradually broke away from the narrative shackles of the city and gained the media opportunity of self-speaking. These short videos, which represent the aesthetics of Chinese local culture, have a model to follow, a distinct style and a typical role setting. This paper mainly discusses the influence and strategies of local culture in the process of communication from the perspective of new media.

Keywords

Local culture; New media; A short video